Affordable Local SEO Services

SEO, or “Search Engine Optimisation,” refers to the practice of enhancing your website design on a regular basis to boost its visibility on search engines like Google and Microsoft Bing when users search for relevant content, including both Search Engine Optimisation (SEO) techniques, social media marketing, competitor analysis, and optimising your meta tags for your products . This can include the products you offer, services you provide, or topics where you have significant knowledge or experience. Essentially, the main difference in this process is that the higher your pages rank in search results, the more likely they are to be seen and clicked. The ultimate goal of Search Engine Optimisation (SEO) is to attract website visitors who convert into customers, clients, or a loyal audience that returns regularly.

The bottom line is that virtually every business benefits from improved search engine visibility. In fact, about  90% of web pages generate no traffic at all from Google search results. searches.If you don’t currently do SEO, you can guarantee your website is part of that statistic.

By optimising your website architecture, content, and links, an agency like Direct Submit can help you rank higher on search engine results pages (SERPs), generating:

• More website traffic
• Better quality leads
• Improved conversions

Outsourcing to an SEO Agency is a cost-effective way to help promote your website and ecommerce websites using ecommerce SEO services to the major search engines. Think of SEO as an investment rather than a quick fix. While there will be some fast amends and immediate results, SEO strategies developed by SEO experts should be viewed in the longer term and are designed to generate brand value and grow your business and achieve your business goals over time.

Local SEO can help you build a stronger relationship with your consumers, making them more likely to choose you over a competitor in the future. It can also increase the positive sharing that your customers do with their friends, which could lead to increased sales and consumers in the future.

Google uses a combination of relevance (how well your business matches the search query), distance (how close your business is to the searcher), and prominence (how well-known your business is online).

Local keywords are phrases that include local identifiers, such as a city or region. Direct Submit has access to several industry leading SEO tools like SEM Rush, Google itself, Spyfu and other software to help research keywords relevant to your business and location.

If you own a small business, differentiating yourself in a competitive market is crucial for growth. A strong online presence is vital for attracting new customers and building your brand through effective link building strategies. Begin by optimising your website for search engines and making sure it’s mobile-friendly to accommodate the increasing number of smartphone users.

Are you searching for affordable SEO Services for your Business? At Direct Submit, we recognise the unique challenges and opportunities businesses face today. That’s why we’ve designed our services to deliver outstanding results without breaking the bank.

Our Affordable SEO solutions are crafted to fit your budget while driving real, measurable success. in online sales.

There’s no point in getting visits but no sales! We make sure we do enough research and know about your industry to get the right users on your website. Here at Direct Submit we pride ourselves on providing great work as an affordable SEO agency, offering inexpensive but proven SEO services across the UK that bring excellent results!

Investing in affordable local SEO services can significantly boost your online visibility, drive targeted traffic to your website, increase lead generation, improve conversion rates, enhance brand credibility, and ultimately grow your business within your local community.

An SEO audit is a comprehensive evaluation of the key factors impacting your website, conducted by Search Engine Optimisation experts. An SEO Audit identifies the critical elements affecting your website’s performance and provides all the necessary data and files to help improve your website’s online performance.

Google My Business (GMB) is a free tool that allows you to manage how your business appears on Google Maps and Google Search. A well-optimised GMB listing is crucial for Local SEO success.

You should look to regularly update your GMB listing with new photos, any special hours, and posts to keep your profile fresh and engaging for potential customers.

In general, online reviews will help your SEO project. Online reviews are essentially customer recommendations (or warnings) that consumers read to validate their buying decisions. It also helps them build trust with your brand and gives credibility to your business from actual customers. Positive reviews not only enhance credibility but also foster a sense of community and trust, making potential customers feel more secure in their decisions.

SEO is not a one-day wonder, and meaningful changes don’t typically happen overnight. In most cases, you may notice some initial movement within the first few weeks—such as improved visibility for targeted keywords or slight boosts in local rankings. However, substantial and sustained improvements usually take a few months, as Google and Bing need time to crawl, index, and assess the ongoing optimisation work. The speed at which you see results also depends on the competitiveness of your industry, the current state of your website, and how consistently your SEO efforts are implemented. Patience is key, but with a solid strategy and expert guidance, your rankings and local presence will continue to grow.

Google Maps citations—also known as local citations—refer to your business’s details (such as name, address, and phone number) being featured consistently on reputable directories and business listings across the web. When your business information appears on sites like Yelp, Yell, Thomson Local, and others, it sends trust signals to Google, reinforcing the credibility of your business’s location and services.

Consistently accurate citations can improve your prominence factor, making your business more likely to appear in Google’s “local pack” and map results when potential customers search for your services in your area. This wider online presence can help you outshine local competitors, attract more search traffic, and generate more in-person visits—all by strengthening your local SEO foundation.

Consistent activity on social media platforms is a valuable part of a well-rounded local SEO strategy. Regular posts not only help keep your business top of mind with your audience but also signal to search engines like Google and Bing that your business is active and engaged within your local community.

Here’s how daily social posting supports your local SEO:

• Increased Local Engagement: Frequent posts encourage interaction—comments, shares, and likes—from your local followers, which can help amplify your presence in the community.
• Link Opportunities: Every post offers a chance to guide visitors back to your website, increasing referral traffic and, over time, enhancing your credibility in the eyes of search engines.
• Promoting Events and Offers: Sharing updates about local events, promotions, or customer testimonials fosters a sense of trust and relevance among your audience.
• Building Citations and Mentions: Consistent activity can prompt local news sites or influential individuals to mention or link to your business, further boosting your search visibility.

In summary, daily social media updates act as ongoing touchpoints that strengthen your local presence both with potential customers and with search engines seeking trustworthy, active businesses.

A well-rounded local SEO plan typically incorporates a diverse mix of backlinks and citations to help drive visibility and authority for your website. Here’s what you can expect:

• Diverse Backlink Profile: These include a carefully curated selection of backlinks from various reputable sources, ensuring a natural and authoritative link portfolio that appeals to search engines.
• Local Citations on Google Maps: High-volume citation building—often numbering in the thousands—is used to solidify your business’s presence in local directory listings and improve your Maps rankings.
• Social Signals: Regular social media posting generates additional links, often from platforms with active, engaged audiences, helping to increase brand awareness and organic reach.
• Competitor-Inspired Backlinks: Strategic research into your competitors’ high-performing backlinks enables the creation of similar links for your business, capitalising on proven sources of local search authority.
• High DA (Domain Authority) Backlinks: A focus on acquiring backlinks from websites with strong domain authority contributes to improved rankings, especially for your Google Business Profile and local search results.

These activities work together to create a robust foundation for local SEO, supporting higher visibility in Google’s local results and giving your business a competitive edge.

One of the most effective ways to boost your Google Business profile is by building high-quality backlinks from reputable, high domain authority (DA) websites. But why do these links matter, and how do they impact your business’s visibility?

High DA backlinks act as a vote of confidence from trusted sources, signalling to Google that your business is credible and relevant. As a result, your profile is much more likely to climb the rankings on both Google Maps and local search results, making it easier for potential customers to find you.

Key advantages include:

• Enhanced Local Rankings: Quality backlinks help your Google Business profile appear higher in local searches, putting you front and centre when someone’s searching for your products or services in your area.
• Greater Trust and Credibility: Links from respected sites like industry publications, local news outlets, and established blogs reinforce your business’s reputation.
• Increased Website Traffic: Improved visibility in local search brings more targeted visitors—not just to your site, but also to your storefront or office.
• Long-Term Results: Unlike paid ads, building a strong backlink profile delivers lasting SEO benefits and can keep your business prominent in search results for months or even years.

When combined with the right local keywords and on-page optimisation, high DA backlinks can transform your Google Business profile into a powerful magnet for new leads and customers in your area.

A successful local SEO strategy relies on smart link distribution across different areas of your website. Here’s how we typically approach it:

• Homepage Links: Building strong links to your homepage helps boost overall website authority and trust in the eyes of Google.
• Key Landing Pages: We focus on important pages you want to promote—like top-selling services, product pages, or exclusive offers—to improve rankings where it matters most.
• Category & Service Pages: By targeting your major categories, location pages, or service listings, we strengthen your presence in the specific areas your customers are searching for.
  
  

Distributing links in this way, taking notes from industry leaders like Moz and Search Engine Journal. ensures your entire website benefits from a balanced, results-driven approach. This helps convert local searches into new leads and loyal customers.

What Anchor Text Variations are Used to Optimise for Local Keywords?

When building links for local SEO, it’s important to diversify your anchor text to appear natural to both users and search engines. An effective strategy typically involves a balanced mix of anchor text types:

• Brand Name: Include your business name to reinforce local recognition and authority.
• Location-Based Phrases: Use combinations of your city or region along with your business or service—for example, “SEO Agency in Newcastle” or “digital marketing Sunderland.”
• Website Variations: Incorporate anchors that reflect your domain or simplified URLs, which help reinforce your brand’s online presence.
• Generic Terms: Don’t overlook phrases like “learn more,” “visit site,” or “click for details.” These generic anchors keep your link profile looking natural.
  
  

By rotating these anchor text types, you help search engines associate your business with both your local area and the services you provide, while minimising the risk of over-optimisation.

A well-rounded local SEO campaign isn’t just about optimising your website and Google Business Profile; it’s also about the way you approach link building and the text you use in those links. Here’s how our proven process works to give your business maximum visibility in your target areas:

Strategic Link Distribution

To help build your authority and relevance online, we distribute links across your website with clear intention:

• Homepage First: About half of the links point directly to your homepage, signalling to search engines that your core site is authoritative.
• Key Pages: Around a quarter of the links are directed at important internal pages that you want to see rise in the search results—think top products, services, or informative guides.
• Categories & Services: The final portion targets your main category or service pages, ensuring customers searching for specific local solutions can find you easily.

Anchor Text Mix for Local Impact

The words used within each link (“anchor text”) matter just as much as the destination. We use a balanced approach:

• Branded Anchors: Some links use your business name to build brand recognition.
• Location Variations: We include city or region names—e.g., “Plumber in Newcastle”—to target local searches and appear in “near me” results.
• Domain-Based Anchors: Variations of your website name or URL help further cement relevance and trust.
• Natural Language: To keep your link profile looking organic, we incorporate everyday phrases like “learn more,” “visit us,” or “read here.”

By balancing where your links point and mixing up the anchor text, we help ensure your site grows in authority, earns more trust from search engines, and stays visible to the customers who matter most—right in your community.

All tasks within our local SEO packages are carried out by hand—no shortcuts, no automated tools. Our team uses local IP addresses and selects reputable, high-authority websites for link building and citations. This manual approach ensures every detail is tailored for your business’s location and industry, delivering genuine, lasting improvements in your local search presence.